Mahr's Brau - Distinctive, upstanding and genuine

Tradition and craftsmanship, these are not just selling points, and most definitely not myth. We are a family owned and operated business, run with conviction and passion for over four generations. We’ve been doing it simply for the sheer pleasure and enjoyment of our work. And because we have a very specific idea of ​​what an outstanding beer must have: Character.

We leave the cheap beer to the mass production industry. We don’t get bent out of shape over producing a few more hectoliters. On the contrary, we are a proud, yet not sooo small, private brewery in Upper Franconia. For centuries we have been calling Bamberg’s Wunderburg our home. Family-owned and firmly rooted in the region since 1895. Then, as now, committed to the Bavarian Purity Law of 1516. We enjoy our success, but always remain fully aware of our responsibility.

We work with confidence in our age-old craft, and can therefore keep a clear head for the present. We are inquisitive and move forward with new ideas for the future. Because, when it’s all said and done, pairing the art of our brewing tradition with the sophistication modern technology (along with the occasional surprise) you can truly taste the difference in each of our nine Mahr’s beers.

Today a Hell beer, tomorrow a U beer, the day after tomorrow a Weisse beer…Each one different. And each genuine Mahr!

This might sound a little rough, but we have a heartfelt dislike for soulless, watered-down swill that’s belched out of an industrial boiler. That’s why we brew our beers only with the finest ingredients. We are devoted to the art of brewing and allow each of our specialties the exact amount of time needed, in order to craft these wholesome ingredients into a remarkably tasting beer.
It may well be that this is old fashioned, but this is why each one of our nine varieties of beer are always, as they should be – fresh, wholesome and distinctive. On top of that, our brewers are pretty curious. They’re always happy to try out new ideas; that’s why Mahr’s Bräu is regularly coming out with beerishly good extra varieties.

 

Mahrs Bräu Kellerbier “Ungespundet-hefetrüb” (Unfiltered yeast-turbid)

Beer sensory characteristics: It is golden bronze with a subtle flavor—the essence of malt in the glass. However, Mahrs “U” beer is usually drunk from an original Mahrs Bräu stein. The lighter carbonation of this beer generates a less profuse crown of head. A light bouquet of hops flowers and yeast rise into the nose. Taste buds are at their peak, stroked lightly by a piquant shade of malt. Its light and malty character, along with its pleasant trace of hops, make this a truly authentic Franconian beer; a special treat for the aficionado.
P.S. By the way, the short-form for ordering our Mahrs Bräu “Ungespundet-hefetrüb” is, “a U”, pronounced like the two vowels, “Ah Oooo.”

  • Brewing / Class: Bottom-fermented “Vollbier”
  • Brewing Law: Bavarian Purity Law of 1516
  • Raw ingredients: The finest pale Pilsner malt, Hallertauer Perle aromatic hops
  • Original gravity: approx. 12.7%
  • Alcohol by volume (ABV): approx. 5.2%
  • Nutritional value: ca. 462 kcal / l
  • Ideal gourmet temperature: 8-9°C

 

Mahrs Bräu Pilsner

Beer sensory characteristics: Not just any pilsner, recognizable by its brilliant golden yellow hue, Mahrs Bräu Premium Pilsner seems to shine in the glass. The white foam of the head has finely textured, compact bubbles and is a joy to the eye. Delicately effervescent pearls of carbonation are the hallmark of its freshness. The distinctive aroma of hops entrances the olfactory senses. Light and dry in body, with a tender herbal soupçon of bitterness that guarantees to delight your taste buds. The finish is pure, round, and harmonious. Light on the stomach, with an unbeatable taste, make for pure beer enjoyment.

  • Brewing / Class: Bottom-fermented “Vollbier”
  • Brewing Law: Bavarian Purity Law of 1516
  • Raw ingredients: The finest pale Pilsner malt, Hallertauer Hersbrucker & Tettnanger fine aromatic hops
  • Original gravity: approx. 11,8 %
  • Alcohol by volume (ABV): approx. 4,9%
  • Nutritional value: ca. 430 kcal / l
  • Ideal gourmet temperature: 7-8°C

 

Mahrs Bräu Hell (Pale Ale)

Straight ahead and straight on – our Helles is not a drink of many words, but rather an honest, direct beer. Dare we say, a bit philosophical? But please, we digress… A creamy head atop a golden yellow core: inside mild, fine and spicy with a hint of sweetness. Delivering a certain hops-bouquet, and a finale of malty goodness that drives you to immediately order the next “Seidla” (half-liter).

  • Brewing / Class: Bottom-fermented “Vollbier”
  • Brewing Law: Bavarian Purity Law of 1516
  • Raw ingredients: The finest pale Hell malt, Hallertauer Hersbrucker & Tettnanger fine aromatic hops
  • Original gravity: approx. 11,8 %
  • Alcohol by volume (ABV): approx. 4,9%
  • Nutritional value: ca. 430 kcal / l
  • Ideal gourmet temperature: 7-8°C

 

Mahrs Bräu Weisse (Wheat/White)

Beer sensory characteristics: Robustly sparkling, it stands before you golden amber with a delicate veil of yeast, awakening a visual anticipation of pure wheat beer satisfaction. Its creamy, pure-white head is a joy to see. The first magnificently fruity whiff has the aroma of light hops and the hint of banana, reminding you of a lovely summer’s day. Fresh and tangy, one senses a slight prickly feeling in the mouth. Mellow, full-bodied, softly sweet, with the faint trace of yeast in its final decrescendo of taste. You will want to drink it again and again. Our special top-fermented wheat beer yeast, its high wheat malt quotient, and our elaborate in-bottle fermentation process (much like champagne), make the wheat beer connoisseurs’ heart race faster.

  • Brewing / Class: Top-fermented “Vollbier”
  • Brewing Law: Bavarian Purity Law of 1516
  • Raw ingredients: Light wheat malt, fine barley malt, Hallertauer Tradition fine aromatic hops
  • Original gravity: approx. 12.2%
  • Alcohol by volume (ABV): approx. 4.9 %
  • Nutritional value: ca. 444 kcal / l
  • Ideal gourmet temperature: 6-8°C

 

Mahrs Bräu E.T.A. (Dark)

Beer sensory characteristics: This delicately rich, dark mahogany-hued “Märzenbier” (March beer), with its firm, cream-colored head, will irresistibly capture all of your senses. The nostrils are elated by the subtle fragrance of slow roasted coffee. The taste is robust, crisp, pleasantly malty, and mildly sweet. This malt beer finishes full-bodied, almost velvety, with a light bitterness that echoes on the palate; giving beer lovers just one more reason to get excited about sliding into the warmer seasons.

  • Brewing / Class: Bottom-fermented “Vollbier”
  • Brewing Law: Bavarian Purity Law of 1516
  • Raw ingredients: Dark specialty barley malt, Hallertauer Hersbrucker fine aromatic hops
  • Original gravity: approx. 13.5%
  • Alcohol by volume (ABV): approx. 5.2%
  • Nutritional value: ca. 491 kcal / l
  • Ideal gourmet temperature: 8-10°C

 

Mahrs Bräu Leicht (Light)

Beer sensory characteristics: Glistening refulgent yellow, delicately carbonated, signifying the light refreshing taste that awaits. The tiny bubbles of its head allure the eyes, nose, and palate. A subtle chime of aromatic hops delights the nostrils and accompanies the pleasing full-bodied flavor. Light with a mild bitterness softly echoing through the finish. A trim and smooth beer satisfaction with less alcohol and fewer calories; a responsible beer with a future.

  • Brewing / Class: Bottom-fermented “Schankbier”
  • Brewing Law: Bavarian Purity Law of 1516
  • Raw ingredients: The finest pale Pilsner malt, Hallertauer Hersbrucker fine aromatic hops
  • Original gravity: approx. 7.2 %
  • Alcohol by volume (ABV): approx. 2,8%
  • Nutritional value: ca. 262 kcal / l
  • Ideal gourmet temperature: 7-8°C

 

Mahrs Bräu Radler (Shandy)
Once a classic, always a classic.
What else can we say about a Radler? It was traditionally made as a refreshing boost for tired cyclists, but to know the taste is to love it. Unfortunately, there are Radlers out there on the market committing real crimes against the honor of beer – and against good taste. The tangy, fruity mix of lemon/lime soda with beer can only really taste good when all the ingredients are selected with the utmost care and compatibility. Because to us, simply dumping two sub-par tastes together in a bottle doesn’t give this classic the respect it deserves. With Mahr’s, you get a refreshingly delicious tasting Radler every time.

 

Mahrs Bräu Bock Beer

Beer sensory characteristics: Abundant yet delicate, the lovely white lacework of the head rises from the glass. Its refined brilliance and golden amber hue primes the glowing enjoyment of a quality, high gravity beer. The zest of a pure, high-grade hops fragrance complements a pleasantly malty aroma, inspiring memories of a summer breeze rolling across a field of barley. Velvety, seemingly viscous, it glides smoothly over the tongue. Atypical of a Bock, is its well-fermented, lean, hops accented character, which remains distinct as it slowly fades in the finish. Experts and lovers of bock beer highly anticipate each strong-beer season beginning every October.

  • Brewing / Class: Bottom-fermented, “Starkbier”
  • Brewing Law: Bavarian Purity Law of 1516
  • Raw ingredients: The finest pale Pilsner malt, Tettnanger & Hallertauer Hersbrucker fine aromatic hops
  • Original gravity: approx. 16.2%
  • Alcohol by volume (ABV): approx. 6.8%
  • Nutritional value: ca. 589 kcal / l
  • Ideal gourmet temperature: 8-10°C

 

Der Weisse Bock (Wheat/White Bock)

Beer sensory characteristics: The Weisse Bock is truly a rarity, and traditionally brings joy to connoisseurs each year after Ash Wednesday. Its foamy head takes center stage: lightly cream-colored, robust, and firm. The eye is drawn to its dark, lightly red-tinged, brown color and cascading veil of yeast. A complex fruitiness, a delicate bouquet of yeast, and a special malt fragrance surge gently into the nose. The taste: a subtle maltiness, fresh and tingling, with a hint of sweetness. The finish has a light, mildly bitter, full-bodied taste, paired with a pleasant rich texture. Dignified as a rare Mahrs Bräu specialty and recognized with a Gold Medal at the 2013 European Beer Star. Enjoy!

  • Brewing / Class: Top-fermented, “Starkbier”
  • Brewing Law: Bavarian Purity Law of 1516
  • Raw ingredients: The finest light and dark wheat malt, light barley malt, Hallertauer Hersbrucker fine aromatic hops
  • Original gravity: approx. 16.8%
  • Alcohol by volume (ABV): approx. 7.2%
  • Nutritional value: ca. 610 kcal / l
  • Ideal gourmet temperature: 8-10°C

 

Winner of Gold Medal at the European Beer Star 2013.

 

Home page of Mahr's Brau Brewery

Mahr's Brau Awards

2007 - The United States’ “Men’s Journal” honors us as the “Best Brewery in the World”

2010 - Awarded the Gold Medal for our “Festtags Weisse” beer at the European Beer Star Awards.

2013 - Gold Medal for “Der Weisse Bock” at the European Beer Star 2013

2013 - Award for our long-standing commitment to “Umweltpakt Bayern”, a Bavarian Environmental Pact

 

Mahr's Brau

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Mahr's Brau Quality

How do ya’ make a good beer? Well, it should at least taste good! Okay, we are not exactly people of many words here in Upper Franconia. But this plays no role when it comes to our beer. It’s been tasting great since 1670. Why? First of all, we are brewers with a passion. Second, because we carry our old world craftsmanship, as well as our hometown heritage, close to our hearts. Third, we work with a reputable respect for our natural ingredients. And last but not least, because we feel that Mahr’s Bräu in Bamberg’s Wunderburg is one of the most beautiful locations in the world.

That’s the way it is, and the way it should be. Prost!

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